Amazon Prime's value perception has moved only slightly lower, but Netflix's has risen significantly.

99 reasons but price is not one: Consumers still value Netflix over Amazon Prime

There’s several reasons why consumers still prefer Netflix over Amazon, but the new $99 price tag of Amazon Prime isn’t one. That’s potentially good news for Amazon, which was seeing consumers protest following the announcement that Amazon would be raising the price of its shipping and streaming video service to $99. According to survey conducted… Read More

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Backlash from Amazon Prime price hike may be worse than Amazon thought, report finds

Maybe Amazon didn’t just pull off the perfect price increase, after all? “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” said Robert Passikoff, founder and president of Brand Keys, a customer loyalty research consultancy. Four days after the Amazon told its Prime customers that it will be… Read More

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Chart: Here’s why Amazon needs to jack up the price of Prime

Amazon’s net shipping costs — the difference between how much it charges customers for shipping and how much it actually spends to get their purchases in their hands — hit a new high in the fourth quarter, topping $1.2 billion. Those are the underlying economics driving the company’s announcement yesterday that it’s considering raising the… Read More

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Google aims at Amazon with Google Shopping Express

When you want something quickly, Amazon is one of the best options for a fast delivery. But one other online giant is bringing its power to bear to try and compete. Google wants to unseat the Seattle-based online retailer with Google Shopping Express (GSX), a rapid delivery service that offers users same-day delivery on a… Read More

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Google’s new same-day shipping service to challenge Amazon Prime

Amazon, watch out — Google is stepping into your space. TechCrunch is reporting today that Google is preparing to launch something called “Google Shopping Express,” a same-day shipping service designed to compete with Amazon Prime. Sources say that the service will be $10 or $15 cheaper than Amazon Prime, which currently sells for $79/year. Google’s… Read More

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O, Canada: Amazon expanding Prime service north, but without Instant Video and e-book lending

Amazon Prime is now available in Canada but without a few key benefits. The Seattle online retail giant announced today that Prime membership is launching in Canada for 79 CAD per year. Amazon Prime shoppers in Canada can now enjoy free two-day shipping. However, the Canadian version of Prime does not include benefits like Instant Video… Read More