Q&A: Instacart CEO on competing with Amazon Fresh and the future of grocery shopping

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While Amazon Fresh has been dominating the headlines lately, a San Francisco-based startup led by a former Amazon employee is looking to revolutionize the way people get groceries. We’ve all had those days: you meant to go out and get groceries, but something came up, and there just wasn’t any time. Grocery delivery is supposed… Read More…

Amazon Fresh launches in L.A., with new $299/year ‘Prime Fresh’ membership

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[Updated below with Amazon comment.] After more than five years of testing in the Seattle region, Amazon introduced Amazon Fresh in Los Angeles this morning — the long-awaited first step in a broader national rollout of its grocery delivery service. The launch in L.A. comes with a big twist that reveals more about how the… Read More…

Report: Amazon taking grocery delivery to LA and San Francisco

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Amazon.com CEO Jeff Bezos was optimistic about the progress of Amazon Fresh at the company shareholder meeting last month, and now reports indicate that the company’s grocery service may finally be expanding outside of the Seattle region. Sources tell Reuters that Amazon is set to launch Amazon Fresh in Los Angeles this week, San Francisco later this… Read More…

Bezos: Amazon closer to solving economics of grocery delivery

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The Amazon Fresh grocery delivery service is one of the longest trial runs in technology history, rivaling the Gmail beta in duration. But more than five years after launching the service in the Seattle region, the team behind Amazon Fresh is making headway on the business model, Jeff Bezos assured shareholders at the company’s annual… Read More…

Ripe for expansion? The Amazon Fresh grocery experience, 5 years later

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Amazon has been delivering groceries in the Seattle region for more than five years through its Amazon Fresh service, and now there are rumors that the service could be expanding to other parts of the country. The company has made regular changes and updates to the service, attempting to hone the business model and prepare… Read More…

Study: Online grocery delivery is more environmentally-friendly than driving to the store

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Online grocery shopping just isn’t for couch potatoes or those folks who are too busy to get to the grocery store. New research from the University of Washington finds that relying on an online grocery delivery service like Amazon Fresh or Safeway is actually far more environmentally-friendly than jumping in the car and heading to… Read More…

Amazon Fresh expansion? Company sidesteps question on refrigeration rollout

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Is Amazon.com getting ready to expand its Amazon Fresh to new markets? During the company’s earnings conference call this afternoon, analyst Matt Nemer of Wells Fargo Securities said he has been hearing reports that Amazon is adding refrigeration equipment to some of its distribution centers outside of the Seattle area. He asked Amazon CFO Tom… Read More…

Commentary: Does shopping online mean we aren’t farting around anymore?

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I had a baby and I found in the first few weeks of her life, the things I couldn’t get done online didn’t get done (sorry hair). My early days as a parent were spent sleeping, trying to sleep or wishing I was sleeping. And somewhere in between managing a butt that was not my… Read More…

Hey, Seattle: Amazon wants to deliver your next meal

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Some of Seattle’s hottest restaurants have partnered with Amazon Fresh to deliver everything from lobster bisque to fancy donuts to ready-to-cook chicken sandwiches — right to your doorstep. Rebekah Denn at The Seattle Times has details on the new delivery program, giving it a whirl with favorites from La Spiga and Samurai Noodle. Dubbed “Seattle Spotlight,” Denn notes… Read More…

Amazon.com’s latest promotion: Free milk for a year

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Got milk? Amazon.com does. And the Seattle online retailer is using the staple to lure customers to its Amazon Fresh grocery delivery service in Seattle. Amazon Fresh has kicked off an email promotion for new customers, providing free milk for one year for those who place orders of $75 or more. The promotion runs through… Read More…