Amazon Fresh expands grocery delivery to San Diego

Amazon Fresh continues its expansion across the West Coast, announcing today that it is opening its grocery delivery service in San Diego. With the new service now available in San Diego, customers can pick among 500,000 products, from milk and cheese to shampoo and batteries. Operated as a test in the Seattle area for five… Read More

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Why groceries are an attractive online segment explained in two slides

This might be the explanation you’ve been waiting for if you’ve been wondering why Amazon and others are willing to invest millions in selling groceries online. In a special report on Business Insider, a lengthy slideshow recounts how consumer behavior is shifting from offline to online, and how that’s affecting the retail industry. The high-level summary is that… Read More


Instacart challenges Amazon Fresh with Seattle grocery delivery, ordering from QFC and Costco

Get ready for the online grocery wars. Instacart, the San Francisco-based grocery delivery company founded by former Amazon engineer Apoorva Mehta, just opened for business in Seattle. Interested users inside Seattle proper can order groceries from QFC and Costco through Instacart’s mobile or Web apps, and get everything from fresh lettuce to cartons of milk… Read More

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Ready for Webvan 2.0? Grocery service’s founder is taking another bite at the apple

Nobody would blame Webvan co-founder Louis Borders for staying away from the grocery delivery business. His company saw a meteoric rise during the first dot-com boom, but was laid low after an expansion push outside the San Francisco Bay Area, including an acquisition of Bellevue-based, didn’t work out. But Borders, who was also a… Read More


Amazon vet’s grocery delivery startup Instacart is coming to Seattle

Watch out, Amazon Fresh: a new competitor is heading into town. Instacart, the grocery delivery service that leverages the ‘sharing economy,’ is looking to expand to Seattle, according to a new posting on GeekWork, GeekWire’s job site. It’s a big step for Instacart, which has seen explosive growth since the company launched in the San Francisco Bay Area. The company… Read More


Amazon Fresh wooing potential San Francisco customers with free food

Amazon Prime customers in San Francisco are getting a little extra incentive to try out Amazon Fresh, thanks to the delivery of some free care packages from the grocery service. Wow @amazon dropped off a free bag of groceries to promote Fresh! Classiest company ever. — Juliette Tang (@juliettetang) January 12, 2014 Twitter has… Read More


Amazon running ads on freshly-sighted grocery delivery trucks in San Francisco

As rumors around a potential Amazon Fresh rollout in San Francisco reach a fever pitch, Brad Stone, the author of “The Everything Store,” spotted one of the green delivery trucks himself, though it’s not one of Amazon’s garden variety models. What’s particularly interesting about this truck is that it’s being used to advertise Betas, Amazon’s… Read More


Amazon-branded groceries? New job posts hint at possibility

Judging by some new job openings Amazon posted recently, you may be able to get Amazon brand flour or baby formula at some point in the future. The job postings, first spotted by AllThingsD, include openings for a “Senior Product Manager, Private Label Consumables” and two “Senior Consumables Private Label Sourcing Manager” positions at Amazon’s… Read More


Amazon Fresh competitor Instacart expands to Chicago

In the continuing game of Risk between grocery delivery services, Instacart, the San Francisco-based competitor for Amazon Fresh, has begun its cautious expansion east to Chicago. Instacart was founded by Apoorva Mehta, a former Amazon software engineer who took the expertise he learned working for Amazon to build a company to compete against it. Mehta… Read More

Apoorva Mehta

Instacart adds $99 ‘express’ membership, fires another shot at Amazon Fresh

In the ongoing grocery delivery cold war between Instacart and Amazon, Instacart has fired another salvo, saying that they’re launching Instacart Express, a new component to their service that’s like “Amazon Prime for Groceries,” according to a press release. An Instacart Express membership will cost $99, and with that, users will avoid a delivery fee… Read More


Amazon won’t say if grocery delivery business is profitable: ‘It was set up as a test’ spent more than five years testing Amazon Fresh in the Seattle area only and finally introduced the grocery delivery business to Los Angeles last month. But despite the expansion, the company is still adamant about calling Fresh a pilot project. On the company’s earnings call today, Amazon CFO Tom Szkutak was asked straight-up by Youssef H. Squali of Cantor Fitzgerald if the… Read More


Bezos: Amazon closer to solving economics of grocery delivery

The Amazon Fresh grocery delivery service is one of the longest trial runs in technology history, rivaling the Gmail beta in duration. But more than five years after launching the service in the Seattle region, the team behind Amazon Fresh is making headway on the business model, Jeff Bezos assured shareholders at the company’s annual… Read More