microsoftwaysmall

Leaked Microsoft documents point to big advertising overhaul

Microsoft has a new CEO and a new corporate structure, and it’s aiming to make big changes in its advertising, as well. Documents leaked to AdWeek point to a new advertising strategy from the Redmond company, “shifting from product-specific ads to broader consumer and business-oriented campaigns,” the trade pub reports this morning. The documents were… Read More

Omar Tawakol

Oracle agrees to buy big data marketing platform BlueKai

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not disclosed, though AdExchanger pegs it at $350 million to $400 million, and notes that IBM and Salesforce.com also were sniffing around the startup…. Read More

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Marchex boosts revenues, profits

Seattle mobile advertising company Marchex today reported revenue of $39.7 million, and net income of $597,000 for the fourth quarter. That compares to revenue of $32.4 million and a net loss of $33.5 million in the same period in 2012. “Marchex made significant strides in 2013 as we expanded our Call Analytics technology, won new… Read More

Video thumbnail for youtube video Get ready to hear more from Zillow: Online real estate powerhouse will spend $65M on advertising in 2014

Get ready to hear more from Zillow: Online real estate powerhouse to spend $65M on advertising in 2014

Zillow is doubling down on national advertising in an attempt to bolster its brand in the online real estate category. Zillow CEO Spencer Rascoff announced today in an earnings call with analysts that it intends to spend $65 million on advertising in 2014, up from $40 million last year. (The first year that Zillow experimented… Read More

William Urschel

Seattle online ad startup A6 acquires ReachLogic Media

A6 Corp., a Seattle online advertising startup led by veteran entrepreneur William Urschel, has acquired New York-based ReachLogic Media in a deal of undisclosed size. “We needed a way to service advertisers directly, and we needed to be in New York,” said Urschel in a release. “ReachLogic has a great team of (real-time bidding) experts… Read More

The Budweiser ad "A Her's Welcome"

Budweiser blows out competition in Super Bowl ad showdown

The Seattle Seahawks weren’t the only ones with a commanding victory last night. Budweiser took home top honors in the biggest advertising showcase (though I’m guessing many folks on the East Coast tuned out of the game after the Percy Harvin touchdown). According to iSpot.tv’s Super Bowl ad tracker, the top three ads during the… Read More

iSpot.tv CEO Sean Muller in the KIRO radio studios. (Erynn Rose Photo)

GeekWire Radio: Keeping score of Super Bowl ads

Yes, in case it’s not obvious, we’ve got Seahawks Fever around here, and this week’s GeekWire radio show is no exception. This special Super Bowl edition of the show features a conversation about one of the most closely watched parts of the game. Of course, we’re talking about Super Bowl ads. Our guest in the… Read More

Video thumbnail for youtube video Goldieblox wins Intuit contest

How this tiny startup won a Super Bowl ad spot

Goldieblox, the toy company founded by former Seattleite Debbie Sterling, has won Intuit’s “Small Business, Big Game” competition, and has scored themselves a coveted Super Bowl ad spot. To make it to the end, the company made it through five rounds of competition that winnowed a field of thousands of small businesses down to just… Read More

ispotsuperbowl

This startup will tell you which brand had the best Super Bowl ad

When we watch television, commercials provide a time to take a bathroom break or grab a quick bite to eat. That just isn’t the case on Super Bowl Sunday, when companies spend millions of dollars on funny, outrageous and weird advertisements that typically dominate the water cooler discussions the following Monday. But which commercials actually… Read More

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Facebook rolling out auto-play video ads in News Feed

Facebook is beginning to roll out auto-playing video ads in the News Feed — following through on a long-anticipated effort to increase advertising revenue across devices and desktop computers. The company announced today that it is running a limited “test” of the system, using ads for the upcoming dystopian teen action film “Divergent” to try out… Read More

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Here’s how TV ad spending translated into in-store traffic for retailers on Black Friday

There’s no doubt retailers spent quite a bit of advertising money last week leading up to Thanksgiving weekend. It is tough, however, to measure the return on those expenditures. But a unique study provides some answers thanks to Seattle-based location analytics startup Placed and Kantar Media Ad Intelligence. Using Placed’s physical location data and Kantar’s… Read More

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Microsoft taps ‘Pawn Stars’ guys to bash Chromebooks in new ‘Scroogled’ ad

After offering up a bunch of novelty gift items promoting its “Scroogled” campaign, Microsoft has fired another salvo. This time, they’ve enlisted the help of Rick Harrison and Richard Harrison, two of the stars of the History Channel’s hit show “Pawn Stars,” to bash Google’s Chromebooks. The ad follows a woman who wants to pawn… Read More

Jim Heckman. Photo via Crunchbase

Sports network Scout.com finds a home in Seattle … again

Ten days after getting word that entrepreneur Jim Heckman was back at the helm of online sports network Scout.com, more details are emerging about the venture. Today, NAMG — an entity established by MTV founder Bob Pittman and others — officially announced that it has acquired Scout.com from Fox Networks Group, inserting Heckman as CEO. As… Read More

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Microsoft employee #1 has a new gig

Marc McDonald not only saw the birth of the software industry, he played a key role in it. The software developer was Microsoft’s first salaried employee, working alongside Bill Gates and Paul Allen to develop the file system for MS-DOS. McDonald left Microsoft in 1984 because it got “too big,” but rejoined the Redmond company… Read More

Cliff Sharples

Former Cheezburger and Garden.com exec launches firm to gobble up emerging digital media properties

Seattle Internet executive Cliff Sharples is currently on an around-the-world adventure with his wife and five kids — writing about the adventures they experience as they bump between places like Greece, Spain and Tanzania. But he’s not letting a little travel get in the way of his next venture. Sharples, a former HomeAway and Kinetx… Read More

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Mystery: Microsoft’s Surface Excel billboard doesn’t add up

One of the competitive differentiators for Microsoft’s Surface vs. the iPad is the availability of the core Microsoft Office apps, as highlighted by Microsoft in its recent criticism of the “watered down productivity apps” available on other tablets. Which is why Apple fans are having a field day with this Microsoft Surface 2 billboard in… Read More