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Get ready for video ads in Twitter

As a part of its ongoing quest to monetize its social networking service, Twitter announced Tuesday that it’s rolling out Promoted Video advertising for companies that want to get a clip in front of more users. Companies will now be able to pay Twitter for the ability to promote tweets that feature video content like previews… Read More

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Zulily cranks up marketing machine to draw in customers for non-kid categories

Wall Street didn’t like that Zulily reported a wider loss than expected, so they probably won’t like hearing this: The Seattle retailer plans to increase its marketing spend beyond what it originally budgeted in 2014. Zulily’s CEO Darrell Cavens and CFO Marc Stolzman made the case during the company’s conference call yesterday as to why this was… Read More

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Bill Gates-owned Corbis Entertaiment launches network for product placement

Is that consumer product in that television show actually getting noticed by the intended audience? That’s one of the questions answered by a new product from Corbis Entertainment, a division of the Seattle-based Corbis visual media company, owned by Bill Gates. Corbis announced today that it’s launching the Branded Entertainment Network, a new system that allows advertisers to… Read More

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Microsoft picks new advertising agencies, takes a bite out of Razorfish

Microsoft has named two new advertising and media agencies, Interpublic Group and Dentsu Aegis, to handle its global advertising and media buying — shifting away from some of its longtime partners, including one that it used to own, Seattle-based Razorfish. The stakes are high for the agencies, given the overall advertising and marketing spending of $2.6 billion in its last fiscal… Read More

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Leaked Microsoft documents point to big advertising overhaul

Microsoft has a new CEO and a new corporate structure, and it’s aiming to make big changes in its advertising, as well. Documents leaked to AdWeek point to a new advertising strategy from the Redmond company, “shifting from product-specific ads to broader consumer and business-oriented campaigns,” the trade pub reports this morning. The documents were… Read More

Omar Tawakol

Oracle agrees to buy big data marketing platform BlueKai

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not disclosed, though AdExchanger pegs it at $350 million to $400 million, and notes that IBM and Salesforce.com also were sniffing around the startup…. Read More

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Marchex boosts revenues, profits

Seattle mobile advertising company Marchex today reported revenue of $39.7 million, and net income of $597,000 for the fourth quarter. That compares to revenue of $32.4 million and a net loss of $33.5 million in the same period in 2012. “Marchex made significant strides in 2013 as we expanded our Call Analytics technology, won new… Read More

Video thumbnail for youtube video Get ready to hear more from Zillow: Online real estate powerhouse will spend $65M on advertising in 2014

Get ready to hear more from Zillow: Online real estate powerhouse to spend $65M on advertising in 2014

Zillow is doubling down on national advertising in an attempt to bolster its brand in the online real estate category. Zillow CEO Spencer Rascoff announced today in an earnings call with analysts that it intends to spend $65 million on advertising in 2014, up from $40 million last year. (The first year that Zillow experimented… Read More

William Urschel

Seattle online ad startup A6 acquires ReachLogic Media

A6 Corp., a Seattle online advertising startup led by veteran entrepreneur William Urschel, has acquired New York-based ReachLogic Media in a deal of undisclosed size. “We needed a way to service advertisers directly, and we needed to be in New York,” said Urschel in a release. “ReachLogic has a great team of (real-time bidding) experts… Read More

The Budweiser ad "A Her's Welcome"

Budweiser blows out competition in Super Bowl ad showdown

The Seattle Seahawks weren’t the only ones with a commanding victory last night. Budweiser took home top honors in the biggest advertising showcase (though I’m guessing many folks on the East Coast tuned out of the game after the Percy Harvin touchdown). According to iSpot.tv’s Super Bowl ad tracker, the top three ads during the… Read More

iSpot.tv CEO Sean Muller in the KIRO radio studios. (Erynn Rose Photo)

GeekWire Radio: Keeping score of Super Bowl ads

Yes, in case it’s not obvious, we’ve got Seahawks Fever around here, and this week’s GeekWire radio show is no exception. This special Super Bowl edition of the show features a conversation about one of the most closely watched parts of the game. Of course, we’re talking about Super Bowl ads. Our guest in the… Read More

Video thumbnail for youtube video Goldieblox wins Intuit contest

How this tiny startup won a Super Bowl ad spot

Goldieblox, the toy company founded by former Seattleite Debbie Sterling, has won Intuit’s “Small Business, Big Game” competition, and has scored themselves a coveted Super Bowl ad spot. To make it to the end, the company made it through five rounds of competition that winnowed a field of thousands of small businesses down to just… Read More

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This startup will tell you which brand had the best Super Bowl ad

When we watch television, commercials provide a time to take a bathroom break or grab a quick bite to eat. That just isn’t the case on Super Bowl Sunday, when companies spend millions of dollars on funny, outrageous and weird advertisements that typically dominate the water cooler discussions the following Monday. But which commercials actually… Read More

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Facebook rolling out auto-play video ads in News Feed

Facebook is beginning to roll out auto-playing video ads in the News Feed — following through on a long-anticipated effort to increase advertising revenue across devices and desktop computers. The company announced today that it is running a limited “test” of the system, using ads for the upcoming dystopian teen action film “Divergent” to try out… Read More