Can a little humor improve Microsoft’s fortunes in the U.S. smartphone market? The company just released this preview of a new ad that attempts to differentiate Windows Phone from Apple and Samsung by poking fun at stereotypical users of the leading smartphones. The ad shows the guests at a wedding getting into an all-out fight… Read More…
Publishers are struggling to make money on mobile, a challenging scenario given that more folks are now consuming news and information on tablets and smartphones. But a new ad unit from Nuance, a leading speech recognition company, could change the way you interact with ads on your device. Appropriately dubbed Nuance Voice Ads, the new… Read More…
Advertisers are getting to know more about each and every one of us, especially as behavioral targeting technologies allow big brands to more directly target messages to individuals with specific interests and Internet browsing patterns. But what if the consumer had more control of that data? And what if you could earn value from marketing… Read More…
Nowadays, with all the gadgets available to us, multi-tasking with multiple devices has become a regularity. While watching the game on TV, we’ll Tweet about it on our smartphone. When shopping on our PCs, we might use a tablet to find reviews. And if we have more questions about the cast members while watching The… Read More…
Amazon.com is looking to make it easier for Android app developers to earn advertising dollars with the release today of the new Amazon Mobile Ads API. It should not come as a surprise. Amazon has been pushing heavily into online advertising in recent months, and with the new program the company says that it offers a… Read More…
With many states depending on sales tax for revenue, it’s only natural that they want to focus on ways to help in-state businesses increase sales. So the recent moves by Governor Mark Dayton (D) of Minnesota and Governor John Kasich (R) of Ohio can only be described as perplexing. Both governors proposed expanding their state’s… Read More…
Millions of moms across the country receive the daily email alerts from Zulily each day, tuning in to get discounts on everything from kids’ clothes to toys to furnishings. But the fast-growing Seattle startup, now with more than 10 million members, still doesn’t think enough people have heard of it. In an effort to change… Read More…
Zillow is taking its TV ad campaign nationwide as it looks to gain momentum heading into the critical Spring home shopping season. We wrote about the limited release of the campaign last fall, pointing out at the time that it was an uncharacteristic step for the online real estate company since it touted. But now… Read More…
Microsoft could reach a deal to sell its Atlas ad-serving platform to Facebook as early as next week, helping the social network build out its online advertising presence, according to Advertising Age, citing a potential purchase price between $30 million and $50 million. Facebook is expected to use the technology as part of its effort… Read More…
Spencer Rascoff stands in front of a cluttered whiteboard with marker in hand on the 31st floor of Seattle’s Russell Investments Center. The CEO is explaining the fundamental framework of Zillow, the eight-year-old online real estate company that now boasts a market value of $1.27 billion. At the center of the whiteboard drawing is what… Read More…
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