starbucks

Starbucks launching mobile ordering pilot later this year, testing how long coffee will stay hot

Starbucks is brewing up a way for customers to not just pay for their coffee via the company’s popular smartphone app, but to order coffee from their phone, too. The coffee chain’s Chief Digital Officer Adam Brotman outlined the plan at Fortune’s Brainstorm Tech conference in Aspen, Colo., describing how mobile ordering will work when a pilot launches later this… Read More

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Starbucks to let customers skip lines by ordering from smartphones

Ever wish it was possible to skip the line at Starbucks by punching in an order through the company’s smartphone app? It’s coming soon. Adam Brotman, Starbucks’s Chief Digital Officer, told Bloomberg that the company is “actively working” on making mobile ordering a reality. According to Brotman, it’s one of the features the company’s customers… Read More

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Newsmakers: Adam Brotman gives Starbucks a digital jolt

Typically, around these parts at least, technological innovation is associated with tech titans like Microsoft, Amazon and Boeing. But there’s a bit of a technological revolution brewing at one of Seattle’s other big brands: Starbucks. Make no mistake about it, Starbucks is still very much about the coffee experience. But the world’s best known coffee… Read More

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How do you pay for your lattes? Starbucks says customers increasingly use mobile phones

Starbucks customers are increasingly paying for their coffee drinks and snacks with their mobile phones. The Seattle coffee retailer said today that it has processed some 26 million mobile transactions since launching the mobile payment service in January. And the buzz appears to be growing. Adam Brotman, senior vice president and general manager of digital ventures… Read More