Until now, choices have remained limited and boring for customers looking to purchase a dependable and attractive external storage option.
Those in search of a storage drive that is more than just functional, look no further! Western Digital refreshed its popular My Passport®, My Passport for Mac and My Book® hard drive lines with a stunning makeover and made My Passport available in a range of vibrant, fun colors.
Working with renowned designer, Yves Béhar, and his award-winning industrial design and branding firm fuseproject, the new, modern design reimagined the user experience to help bring the fashion forward products to the next level.
Of the new products, Principal Designer Yves Béhar explained, “The way we use data is changing; it’s becoming much more of a personal commodity, something we value. Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”
The fresh new drives also come with massive amount of storage space–up to 8TB for My Book and 4TB for My Passport and My Passport for Mac. With this amount of space, users can store everything from photos and video, to their important documents, in addition to password protection and automatic back-up for a safe and seamless process.
The new WD® products include:
- My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand
- New attractive design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Automatic backup with included WD Backup™ software
- Up to 4TB capacity
- My Passport for Mac drives – your MacBook® computer’s best friend
- New attractive design with textured bottom
- Password protection with 256-bit AES hardware encryption
- Formatted for Mac OS® X and Time Machine® ready for easy backup
- Up to 4TB capacity
- My Book desktop hard drive – trusted, high capacity backup for PC and Mac® computers
- Password protection with hardware encryption
- Automatic backup with included WD Backup software
- Up to 8TB capacity
All three sleek new hard drives are protected by a 2-year limited warranty and are available from wd.com and at select retailers and distributors around the world.
*This article was sponsored by Western Digital