GeekWire Calendar

Meetups, conferences, startup events, and geeky gatherings in the Pacific Northwest and beyond. Browse for local tech events, or search by date or keyword. Submit your event below for consideration for the GeekWire Calendar. Look for highlights from the GeekWire Calendar each week on GeekWire, and check out GeekWire's own unique series of signature tech events in the Seattle region.

Loading Events

« All Events

  • This event has passed.

PMC: Aligning Product Management and Product Marketing

08/21/2014 @ 6:30 pm - 9:00 pm

| Free - $25

In many organizations, product management and engineering work in isolation on building a product, only to throw it over the wall to marketing and expect them to somehow “market it.” It’s not just alignment with product marketing that’s an issue – most B2B companies are bifurcating marketing into specific roles like demand generation, corporate marketing, content marketing, regional/field marketing, channel marketing, marketing operations… and the list goes on. Having product management work effectively with product marketing and other marketing functions is essential for product success. This session covers specific techniques for product managers to get better alignment with marketing colleagues.

Our Speaker: Jeff Lash
Jeff is a Research Director at SiriusDecisions, where he conducts research and advises product management teams within B2B companies on how to improve performance and effectiveness. He has 10+ years experience in product management, user experience and product development. Jeff also writes the popular How To Be a Good Product Manager blog ( and is on Twitter as @jefflash.


Product Management Consortium


Mercer Island Community Center
8236 SE 24th Street
Mercer Island, WA 98040 United States
+ Google Map