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Where ‘Where are you?’ is: The future of location and discovery

“There’s a graveyard of geo experiments,” says Amber Case. She’s the CEO and co-founder of Geoloqi, a company that helps mobile developers integrate, track and measure their users’ location data, and she was a panelist at the Location & Discovery discussion at the Privacy Identity Information conference (pii) in Seattle. And she’s right. As smartphone market… Read More

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The battle to train a market: Instagram is what Facebook has been telling you guys to do for like a year, okay?

By now, it’s probably been brought to your attention that Facebook bought Instagram for a billion dollars on Monday, valuing the two-year-old photo-sharing service at approximately $100 million per employee. Predictably, everyone is asking why. More than one reputable journalist has covered this story by referencing Facebook’s continued inability to create a compelling, intuitive mobile… Read More

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Hey, startups, users aren’t free

“Seattle’s great at building technology, but we don’t understand marketing. San Francisco’s great at marketing. That’s why great B-to-C companies come out of San Francisco and not Seattle.” A managing partner at a VC firm said this to me several months ago. It solidified, in my mind, something I’ve been wanting to scream at Seattle… Read More

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Why Facebook may surrender users to niche social networks

What do you recall seeing in your Facebook feed recently? The following are recurring items in mine: an e-card character inventory of a melancholic young woman who has sobered up barely enough to realize her iPad is actually an Etch-a-Sketch; side-by-side comparisons of an ad for a Whopper and an actual Whopper; a funny-cuz-it’s-true reminder… Read More