The meaning of Marissa Mayer: How Yahoo’s new CEO has already shifted the tide

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Do you remember where you were when you heard Marissa Mayer was named the CEO of Yahoo? I do. I was at work. I saw something vague about it on Twitter: I gathered Marissa Mayer was at Yahoo now. I clicked the link.  The next few seconds, in my memory, play out like slow motion,… Read More…

Where ‘Where are you?’ is: The future of location and discovery

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“There’s a graveyard of geo experiments,” says Amber Case. She’s the CEO and co-founder of Geoloqi, a company that helps mobile developers integrate, track and measure their users’ location data, and she was a panelist at the Location & Discovery discussion at the Privacy Identity Information conference (pii) in Seattle. And she’s right. As smartphone market… Read More…

A Glympse of the future in Seattle’s South Lake Union

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My first clue that something had changed forever was the police. In bright yellow vests, they descended on the area, guiding rush hour traffic out of parking garages and into the streets, down Harrison and onto Fairview. At lunch, the line for the taco truck was clear around the block. “Why do we all keep… Read More…

The battle to train a market: Instagram is what Facebook has been telling you guys to do for like a year, okay?

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By now, it’s probably been brought to your attention that Facebook bought Instagram for a billion dollars on Monday, valuing the two-year-old photo-sharing service at approximately $100 million per employee. Predictably, everyone is asking why. More than one reputable journalist has covered this story by referencing Facebook’s continued inability to create a compelling, intuitive mobile… Read More…

Hey, startups, users aren’t free

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“Seattle’s great at building technology, but we don’t understand marketing. San Francisco’s great at marketing. That’s why great B-to-C companies come out of San Francisco and not Seattle.” A managing partner at a VC firm said this to me several months ago. It solidified, in my mind, something I’ve been wanting to scream at Seattle… Read More…

Why Facebook may surrender users to niche social networks

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What do you recall seeing in your Facebook feed recently? The following are recurring items in mine: an e-card character inventory of a melancholic young woman who has sobered up barely enough to realize her iPad is actually an Etch-a-Sketch; side-by-side comparisons of an ad for a Whopper and an actual Whopper; a funny-cuz-it’s-true reminder… Read More…