10 powerful branding insights that will keep your business moving forward

Flickr photo via Woodleywonderworks

Just because you’ve built a successful company doesn’t mean you can relax. Succeeding in this ever-changing business world demands that you constantly strive to get ahead…and stay ahead. Easier said than done, right? Well, the following branding insights I’m about to share with you will help you create a brand and business that grows year after… Read More…

How to make your customers love you in seven ways

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It’s not an exaggeration to say “the customer is king.” Customers are the ones who will pay your bills as they hand over their hard-earned cash in exchange for your product or service. So getting…and keeping…customers is important. But why do so many customers never return to a company or never buy a product more… Read More…

9 bootstrapping ideas for small business publicity

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Free publicity is one of the best tools that you can use to promote and grow your small business or startup. P.T. Barnum used it to grow his little circus to international fame. Thomas Edison used it to destroy his competition and become the only name in the game. And Richard Branson uses it to… Read More…

Spotify’s secret to adding 8,000 paying subscribers a day

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Ever since its U.S. debut last year, the popular music listening service Spotify has been adding 8,000 subscribers a day. And I’m not just talking about free subscribers. That’s paid subscribers. What’s their secret? It’s all in the marketing. I’ll show you what those strategies are and how to use them to promote your own product,… Read More…

How a small business can build a billion dollar brand

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Do a quick, little experiment with me. Think of your favorite big brand — could be Amazon or Virgin or Coke. Now go all the way back in history to the start of those brands. Now, what do you see? If you did the experiment right, you see the now-famous founder of the company working… Read More…

10 steps to building a brand that triples sales and grows customer loyalty

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If the past five years have taught us anything, it is that branding is more than just a web presence. A brand is a relationship between customers and a business…between customers and a product. And it’s not a simple relationship. It’s actually pretty complex with lots of moving parts. Here are ten that you must… Read More…

7 Tips: Convert readers of your blog into paying customers

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Blogs are great at making your Web site visible and findable on search engines. Most entrepreneurs can do the work themselves or hire talent to make that happen. What’s a little more difficult to pull off is actually converting those visitors and readers to customers. I understand, because when I started off in this business… Read More…

What a comedian can teach you about making $1M in 12 days

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Would you ever think that a comedian could hold the key to unlocking the secret to making a lot of money online? Believe it, because that’s exactly what Louis CK did in early December. But he didn’t just make a little money. He made a lot in a short period of time… $1 million dollars in… Read More…

Why it’s not always a good idea to give customers what they want

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There’s no denying it…customers are critical to your success. So if you’re not solving problems that they care about, then you will fail. But you can go about figuring out how to solve those problems the wrong way.  Take the company Maglite for example. It was in 1979 that Tony Maglica created and sold a… Read More…