Back in 2011, The Name Inspector wrote a post about the proliferation of startup names that make creative use of the suffix -ify, such as Spotify. At the time, he deemed the trend… Read More
At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the one that Apple used when it named the Macintosh, presumably… Read More
[Editor’s Note: Seattle author Christopher Johnson, aka The Name Inspector, shares an excerpt from his newly-released book, Microstyle: The Art of Writing Little, with GeekWire. In this chapter, Coin a New… Read More