Yahoo announced Wednesday that it was phasing out a number of its digital magazines in an effort to refocus its content strategy and simplify its business. In a Tumblr post, Yahoo global editor in chief Martha Nelson laid out which verticals were being phased out.
“On our recent earnings call, Yahoo outlined out a plan to simplify our business and focus our effort on our four most successful content areas — News, Sports, Finance and Lifestyle,” Nelson wrote. “To that end, today we will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.”
A spokesperson confirmed that Yahoo Tech will not be shut down. A Politico report said the tech site, and former New York Times columnist David Pogue, who joined Yahoo in 2013, will be integrated into Yahoo’s larger news vertical. Yahoo Tech editor Dan Tynan is leaving the company according to a memo obtained by Politico.
Nelson’s Tumblr post further added:
“As we make these changes, we acknowledge the talent and dedication of an extraordinary group of journalists who brought new and newsworthy content to Yahoo. While these Digital Magazines will no longer be published, you will continue to find the topics they covered, as well as style, celebrity, entertainment, politics, tech and much more across our network.
“We know you come to Yahoo because of our distinct voice and unique blend of original content, aggregation and personalization. With a renewed focus on News, Sports, Finance and Lifestyle, we will be working to make Yahoo an even more essential part of your life.”
At the beginning of February, Yahoo announced that it was cutting 15 percent of its workforce and exploring “qualified strategic proposals.” CEO Marissa Mayer said she still believes in Yahoo’s potential for turning things around.
