Adam Schoenfeld already helped grow one marketing company into a top Seattle startup. Now he’s trying to do it again.
The Simply Measured co-founder, who spent nearly seven years in executive roles at the social media analytics company, is now working for Siftrock, a Seattle B2B marketing automation startup.
Schoenfeld left Simply Measured earlier this year, but was mum about his next opportunity. Now we know: He’s a co-founder at Siftrock along with Chris Hundley, former CTO at Optify and entrepreneur-in-residence at Madrona Venture Group who originally incorporated the company in 2014.
Siftrock is a plug-in that helps marketers surface new leads and opportunities by automatically analyzing email responses from potential customers. Schoenfeld, who is CEO, calls it the “simplest solution for Account-Based Marketing (ABM) data.”
For example, when a lead sends an “out of office” auto-reply referring a colleague, Siftrock mines the new contact data and syncs to your marketing platform. Or when a prospect replies with a buying question, Siftrock finds the opportunity and the right person to handle the request.
“ABM is the biggest trend in B2B marketing,” Schoenfeld told GeekWire. “Most B2B marketers know their target companies, but struggle to identify enough contacts inside their target accounts and lack context about those accounts. Siftrock turns replies into a new data source to help solved this problem.”
For Siftrock, which is bootstrapped and already has customers like Citrix, Nutanix, Avalara, Payscale, NGINX, Glassdoor, and others, the vision goes beyond just email replies.
“Replies are an important beginning for us, but we see a big opportunity to build simple data and automation solutions that make systems run smoother and fuel better results for B2B marketers,” Schoenfeld said.
Schoenfeld, who was CEO at Simply Measured from 2010 to 2015, said he was drawn to Siftrock because of his background in marketing technology, but also because of Hundley.
“He’s a talented technologist, amazing entrepreneur, and just a really good person,” Schoenfeld said. “He really impressed me and I saw great alignment between us as co-founders.”
Former Simply Measured account executive Katie Ferris is also now working at Siftrock, which announced general availability of its platform today.
Simply Measured, meanwhile, this week announced a new CEO. The company is ranked No. 24 on the GeekWire 200.
