The highly anticipated “2016 Internet Trends” report from Kleiner Perkins Caulfield & Byers general partner Mary Meeker is 213 slides long. There’s a lot of info packed in there about what’s working and what’s not when it comes to technology today.
The full report is embedded below and you can click through at your own pace to learn about everything from global 10-year bond yields to millennial social network engagement.
Meeker also delivered the report at Code Conference on Wednesday if you want to see her on video offering commentary along with her slides.
Here are a few of the highlights:
- Internet growth was flat at 9 percent year-over-year growth from 2014 to 2015. But growth is accelerating in India, which passed the United States to become the world’s second biggest Internet market behind China.
- Global smartphone shipments have slowed dramatically, up 10 percent year-over-year compared to a 28 percent increase in the prior year.
- U.S. Internet advertising is accelerating, up 20 percent year-over-year, vs. 16 percent last year. Google and Facebook accounted for 76 percent of the market and rising.
- The Internet accounts for 10 percent of retail sales, vs. less than 2 percent in 2000.
- Millennials love visuals. Snapchat and Facebook Live (and the brands finding their way onto those platforms) are leading the way in images and video.
- Messaging is evolving rapidly thanks to WhatsApp, Facebook Messenger and WeChat.
- Hands and vision-free voice interfaces are becoming the new norm thanks to improvements in speech recognition. Google voice-search queries are up 35 percent since 2008. And Amazon Echo is poised to make shopping even easier as 5 percent of the company’s U.S. customers own the device vs. 2 percent year-over-year.
- Thanks to computerization, Meeker believes the U.S. has the potential to be the global hub of the auto industry again, with GM, Ford, Tesla, Google and Uber getting shout-outs.
- Meeker gave a shout-out to OfferUp, the Bellevue-based marketplace app that competes with Craigslist. She noted that OfferUp’s gross merchandise volume is growing at a faster clip than eBay at the same stage of the respective companies. (Slides 93 and 94).
