Some of us just don’t feel human until we get a little exercise. Seattle-based Brooks Running is using its first-ever national TV ad campaign to show that even zombies can feel a little less dead if they get in a jog.
In a 3-minute spot called “The Rundead” — which looks and plays like a short episode of “The Walking Dead” — a man is chased through deserted streets in some sort of post-apocalyptic setting. When the man hides in a shoe store the zombies follow, only to end up distracted by a wall of new Brooks running shoes.
As Brooks says on its website: “Running can change your life. Even if you’re no longer alive.” And the lives of the dozen or so zombies are indeed transformed as they walk out of the store wearing brightly colored shoes and, while still moaning and hissing a bit, eventually break into a slow jog.
https://www.youtube.com/watch?v=XH7W60V4X2E
The rest of the ad, created in partnership with Leo Burnett Chicago, according to Ad Week, shows the zombies limbering up, jogging past real live humans, petting kittens and even smiling.
Brooks ran 15- and 30-second versions of the ad during the Olympic Marathon Trials on NBC on Saturday.
In October 2014, Brooks moved into its new headquarters building in Fremont, Seattle’s burgeoning tech neighborhood.
