Lucas Brown, Peter Hamilton and Lee Brown of Tune
Lucas Brown, Peter Hamilton and Lee Brown of Tune

Tune announced on Thursday it has acquired Philadelphia-based Artisan Mobile as the company continues to look outside itself to build an all-inclusive platform to help mobile marketers manage their app users.

The Seattle startup has been helping companies manage and track the success of app marketing campaigns since it launched in 2009 — previously going by the name HasOffers.

Then in 2014 Tune acquired Seattle startup MobileDevHQ to add the ability to let marketers track which keyword searches lead to downloads.

The companies rolled both tools up into one unified platform, called Tune Marketing Console, which launched last month.

Tune Marketing Console
Tune Marketing Console

Now, it says it’s growing the platform again through the acquisition of Artisan— a nine person startup. The new service helps app makers track and boost user engagement, using tools like automated push notification campaigns, A/B testing and crash reports.

The idea is to add this functionality to the Tune Marketing Console platform, so it can be the one dashboard where mobile marketers find everything they need.

“Tune has the insanely great tools for marketers to get users for their apps,” Dan Koch, Artisan’s head of engineering, wrote in a blog post announcing the news. “Now, with Artisan, they have the insanely great tool for marketers to keep those users.”

Reports of the acquisition first surfaced earlier this month, but Tune made it official on Thursday during the first day of Postback, the company’s annual two-day mobile marketing conference being held in Seattle.

The terms of the deal weren’t disclosed. A Tune spokeswoman said the core of Artisan’s nine-person team has moved into Tune’s Seattle headquarters, though some employees chose to stay in Philadelphia to seek other opportunities.

Artisan CEO Bob Moul will stay on in an advisory role during the transition, while Koch will be leading the efforts to pull Artisan’s features into the TMC.

The news comes during a growth spurt for Tune, a 6-year-old company that has just recently started to really take off.

It raised its first-ever round of capital in 2013, pulling in $9.4 million from Accel Partners and others. At the time, it employed just 79 people. It grew to 250 workers by the time it raised $27 million in January, and now has passed the 300-person milestone.

The company has completed three acquisitions, all within the past year.

The recent success has landed Tune at No. 11 on the GeekWire 200, our monthly ranking of the hottest startup companies in the Pacific Northwest.

The company has said half of the top 20 grossing mobile apps use their service, including customers like Expedia, Trulia, EA and DraftKings.

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