More people are tweeting during the Super Bowl than ever.
There were more than 28.4 million Super Bowl-related tweets sent out on Sunday afternoon throughout the big game, setting a new Twitter record. That’s up 14 percent from last year, when there were 24.9 million Super Bowl-related tweets.
The spike from last year is noteworthy, considering that 2014’s 24.9 million tweets were only 800,000 more than in 2013 (24.1 million). In 2012, just 13.7 million Super Bowl-related tweets were sent.
The 14 percent growth is also interesting as Twitter prepares to announce its Q4 earnings this week. At its Q3 earnings, Twitter reported that monthly active users grew by 24 percent year-over-year to 284 million, and up from 271 million in Q2.
Twitter’s active user growth has slowed over the past several quarters, and it seems to be concerning investors. Twitter’s stock is down more than 40 percent in the last year.
Another interesting Twitter-related stat: Total numbers of Super Bowl ads with hashtags dropped by 7 percent from last year, according to Marketing Land.
Twitter also showed which plays elicited the most tweets per minute. The first was the Malcolm Butler interception in the fourth quarter, which generated 395,000 tweets per minute, followed by the final buzzer (379,000 TPM) and the end of Katy Perry’s halftime show.
