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Seattle’s McCarthy Music, maker of the new Illuminating Piano, is enjoying its biggest day yet following a prominent plug this morning as the featured weekly giveaway on the TODAY show with Kathie Lee and Hoda. Watch the segment above.

Co-founder Kevin McCarthy, who was in New York for the segment, says today has been the company’s biggest day to date in terms of both  of traffic and sales. McCarthy Music didn’t pay anything for the segment, but provided the five pianos to give away.

Kevin McCarthy on the TODAY show set.
Kevin McCarthy on the TODAY show set.

As GeekWire reported in January, the “Illuminating Piano” lights up the keys with embedded RGB LEDs to help aspiring pianists as they learn to play. The keyboard connects to an iPad or Windows PC via Bluetooth, USB or MIDI interface. The device sells for $499.99.

It comes with a dedicated app that displays interactive digital music sheets, and a music store with more than 1,000 pieces of popular music, based on a partnership between McCarthy and sheet music giant Hal Leonard.

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