Earlier this week, the Internets blew up with the site ShipYourEnemiesGlitter.com. Only a day later, the 22-year-old mastermind behind it, Mathew Carpenter, was regretting his choices.
ShipYourEnemiesGlitter was indeed just that, a website dedicated to sending an envelope filled with the detestable substance that is practically impossible to clean up to your worst enemies. Funny? Yes. Malicious? Hardly. A practical joke in the best sense. Enemies annoyed but not harmed. You win.
Who didn’t end up winning from this brilliantly wicked idea, however, was its creator. The premise quickly went viral after Product Hunt found it and called it the “ultimate troll product.” Fast Company did a superb story on Carpenter yesterday about the fallout. Not only did his website crash several times, but he received thousands of orders in under a day and was pleading with people to stop on Product Hunt only a few hours later: “Hi guys, I’m the founder of this website. Please stop buying this horrible glitter product – I’m sick of dealing with it. Sincerely, Mat.”
Only two days later, he’s put it up for sale:
ShipYourEnemiesGlitter with 1m visits, 270k social shares, $xx,xxx in sales, tonnes of people wanting to order. 24 hours old. For sale.
— Mathew Carpenter (@matcarpenter) January 14, 2015
How will this whole glitter-pocalypse play out? We’ll be watching. We also want to know if anyone did order the glitter, and if, in fact, they will get it.
