New Redfin sign
New Redfin sign

It’s not even the New Year, and already Redfin is rolling out a brand-new look.

The Seattle real estate company announced today the new look for its for-sale signs. And it is really, really red.

Per a Redfin release, the newly designed yard sign will be used in front of listed homes in “Seattle, Boston, Charlotte, Maryland, Nashville, Northern Virginia, Phoenix, San Diego, Washington D.C. and Wisconsin in the next few weeks, and the rest of Redfin’s 81 cities over the next few months.”

The new sign features a “clean, modern” design, taking a page from museum signs, and features the bright red with white and gray accents and brushed metal.

Redfin adds that this new sign is “lighter, more durable and easier to store and transport.”

“We loved the challenge of creating a sign that would be eye catching and beautiful, but still meet the functional needs of the business,” said lead designer on the project Lindy Kanand in the release. “This is a sign our Redfin listing clients will be thrilled to have on their front lawns.”

Redfin — which uses technology to enhance the home selling and buying process — raised $70.9 million in venture funding last year to fund a national expansion. Total funding in the 11-year-old company now stands at $166 million.

Today, Redfin also noted slower U.S. home sales for October. Nationwide, while home prices went up 6 percent, there is also “an abrupt slowdown from September’s double-digit sales growth.”

“The supply of homes for sale remained tight, particularly in Miami and on the West Coast,” Redfin reports. “Nationwide, inventory fell 4.3 percent from a year ago. The number of new listings grew at their slowest pace since since May, up 3.5 percent from a year ago.”

So while those new red signs are snazzy, you probably won’t see too many of them around for too long.

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