redfin-favorite1Redfin is looking to make it easier for house hunters to find the perfect home, taking out some of the back-and-forth emails that usually get exchanged when people are analyzing what to buy.

The Seattle company today unveiled “Shared Search” — a new feature that Redfin says allows users to easily share favorite listings with spouses, real estate agents or friends. The goal is to remove lengthy email threads that usually get exchanged between decision makers when searching for a home, while at the same time allowing multiple folks to weigh in on a home’s benefits and weaknesses.

The company said that 76 percent of its customers are married or in a civi union, with many of those couples spending more time buying a home than planning a wedding.

“As a shared workspace for couples and their agents to talk about which listings they like, Redfin Shared Search is another example of how Redfin is deepening the home-search experience beyond the initial online preview of listings,” said Redfin CEO Glenn Kelman in a release.

Kelman added in a blog post:

Because of real estate’s history of salesiness, we’ve had to be careful about how to bring service from an agent into Shared Search, first facilitating discussions just with your spouse, but also giving Redfin Agents — or any agent you want to hear from — a channel to support your search, integrated throughout Redfin’s online tools.

This brings the agent back to an online realm we were banished from a dozen years ago. When listings first came online, you could finally see homes for yourself without having to talk to a real estate agent. Hallelujah! But you didn’t suddenly stop appreciating an email from your agent about a listing or neighborhood you overlooked.

 

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