Boston-based Placester has closed $15 million in new funding to continue developing marketing tools for real estate agents looking to have a web presence of their own.
The round was led by New Enterprise Associates (NEA), with participation from Romulus Capital. To date, the company has raised $22 million, which includes a $5.5 million round raised earlier last year.
In a release, Matt Barba, Placester CEO, said today consumers expect online experiences to be on par with what they find on Google, Facebook or Amazon. “Placester empowers agents and brokers to deliver these sort of experiences, building and deepening relationships with their customers,” he said.
With the funding in place, the company plans to double its headcount to 100 employees by next year.
Co-founded by Barba, a former real estate agent, and Frederick Townes, the founding CTO of Mashable, Placester’s platform helps real estate professionals improve their websites by helping with visuals and making the site responsive to mobile devices, so consumers don’t always have to visit real estate aggregators like Zillow and Redfin.
It also offers marketing tools like lead management, Facebook advertising and Google AdWords. Placester charges as little as $10 a month.
