Photo via Lyft
Photo via Lyft

Soon that pink fuzzy mustache won’t signal a Lyft ride. The company has announced plans to retire that whimsical icon to make way for the next generation: The glowstache.

The glowstache is a much smaller, plastic mustache, “about the size of a banana,” that will lock onto Lyft drivers’ dashboards with magnets, emitting a “gentle pink glow,” according to Wired. The company will start replacing them this month.

Why the change? While the original mustache was seen as fun when the company launched in 2012, Lyft’s president John Zimmer told Wired it wasn’t for everyone. “It was this big giant fuzzy thing,” he said. “If you were going to an important business meeting, it might not be the best way to roll up.”

The company found the fuzzy ‘stache too polarizing — people either loved it or hated it — and wanted to develop a more universally friendly symbol. Also, Lyft drivers weren’t treating the mustache like the icon it was, haphazardly attaching it to their grill, or not at all.

The glowstache was designed by Lyft’s new creative director, Jesse McMillan, who came from Virgin America, which really explains a lot about the “glow” factor.

This is perhaps the best tweet of the news, from Mike Isaac at the New York Times:

What do you think of the glowstache?

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