Apple may have just unveiled its next big things, including the iPad Pro with is $99 Apple Pencil accessory, but it didn’t take long for another major global brand to poke fun at it.
IKEA Singapore posted this funny ad, in true Apple style, to Facebook, announcing “the IKEA pencil for everyone.”
Posted just 16 hours ago, it’s already received nearly 5,500 likes and has been shared over 2,700 times.
A nice jab at the Apple Pencil, IKEA wasn’t alone in making fun of it. HuffPost Tech posted that “the device, which bucked the late Steve Jobs’ anti-stylus views, was widely mocked online.”
We pitted the Apple iPad Pro against Microsoft’s Surface Pro 3 in a tablet-to-tablet competition today. Winner: Microsoft’s Surface.
“It looks like the Surface is the better option if you want a tablet for work, but you may want to hold off buying one just yet,” we wrote. “Microsoft is likely to announce a new Surface Pro for the holiday season, which will have even better features than those found on the current version.”
Until then, your IKEA pencils are always free.
