Facebook pages for restaurants will soon include reviews from Eater, Bon Appetit, New York Magazine, the San Francisco Chronicle and Conde Nast Traveler alongside those left by friends and other Facebook users.
As Mashable reports, these reviews won’t follow in the footsteps of Instant Articles; content will still exist on publishers’ sites. But users will see a small blurb from the article, along with a large picture, a byline and the review date.
Reviews will be chosen by those publishers and restaurants will not be able to turn them off. Overall, this should help users of the site find the perfect place for a date or family dinner by balancing reviews from friends with reviews from professionals.
This is part of Facebook’s move boost its presence in local search. Once people start searching for tonight’s dinner on the social media site, it can leverage those eyes to attract more ads from the 30 million businesses with Facebook pages.