Seattle mobile marketing startup Sparq is the latest company to land in the corporate grasp of Yahoo.
“We’ve come a long way from our humble beginnings and are proud to have created a service and product that has touched hundreds of millions of people,” Sparq co-founder Jesse Chor said in a message on the company’s Web site. Terms of the deal were not disclosed.
Sparq raised a $651,000 angel round last summer from former Facebook general counsel Rudy Gadre; aQuantive co-founder Mike Galgon; and investor Chris Ackerley. We’ve reached out to Chor, a former Expedia and Microsoft engineer, for comment and we’ll update this post as we hear more.
As a result of the acquisition, Sparq will be shutting down its so-called “app detection technology” — a service that allowed companies to boost mobile downloads.
“The Sparq platform removes common friction and barriers to purchase by detecting if an app is already installed on a mobile device. If the app is there,the SPARQ platform eliminates the need to login to a mobile site and delivers the customer quickly to the place in the app where they want to go. This leads to more purchases, more games being played and more activity on the apps,” Chor told us last year.
Yahoo has been buying startup companies left and right ever since CEO Marissa Mayer came on board, including more than 20 deals in the last year alone.