If you’re in Seattle and you like coffee, the newest Starbucks location — deemed the “Willy Wonka of coffee” by CEO Howard Schultz — is worth checking out.
The first-ever “Starbucks Reserve Roastery and Tasting Room” opens Friday in Capitol Hill and offers customers a chance to see how their coffee is made — literally from bean to mug.
The 15,000 square-foot space is somewhat of a mini Starbucks factory, complete with big roasters that heat up raw green coffee beans and golden pipes on the celings that funnel the beans to baristas. We wrote about the new location — which is just nine blocks from the original Starbucks store at Pike Place Market — on Thursday, and you can check out our report here.
In the meantime, watch our video tour below and the Starbucks clip for a better idea of what you can expect at this new coffee playground.
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- The Starbucks Reserve Roastery is an example of the kind of retail experiences that help companies thrive in today’s market. (Taylor Soper / GeekWire Photo)
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- A Starbucks employee works with a fresh batch of just-roasted coffee beans at the company’s new shop in Capitol Hill.
