Microsoft CEO Satya Nadella willingly allowed a group of employees to dump a bucket of ice water on his head, and challenged Google CEO Larry Page and Amazon CEO Jeff Bezos to do the same.
Nadella took part in the “Ice Bucket Challenge,” a campaign to raise awareness for ALS, in recognition of a Microsoft team that was announced today as the winner of the company’s recent employee hackathon.
With help from Steve Gleason, the former NFL player who has ALS, the winning “Ability Eye Gaze” team leveraged technologies including Microsoft Kinect and Surface to create a series of new features to make it easier for people with ALS and other disabilities to control a tablet with their eyes.
Watch the video of Nadella below. After getting doused with the bucket of ice, Nadella issues the challenge to his Amazon and Google counterparts and adds, “Let me tell you again from personal experience, it’s better to have your head in the clouds than under a bucket of ice.”