Utrip, a Seattle-based company that provides free trip-planning services, announced today that it is launching Utrip Pro, a white-label version of its product for businesses. The product is launching with Visit Dallas, which will allow visitors to visitdallas.com to create customized itineraries for visiting one of the largest cities in Texas. The system will also be launching with recommendations from a number of local experts in Dallas, including artist Vicki Meek, who will offer recommendations about what people should see and do in town.

“Utrip uses a traveler’s interests and budget, and creates complete, personalized itinerary — with activities, sites, and restaurant recommendations — in minutes,” the company says. “We use sophisticated algorithms to sort through all the options for you.” The company launched its consumer offering earlier this year, raising $750,000 in capital.

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