Uber is now operating in Oregon, but has yet to conduct business in the state’s most populous city.
The transportation startup launched its UberX service in Salem and Eugene earlier this week, allowing citizens to hail rides from people driving their own personal cars.
But Uber is still staying out of Portland.
As we highlighted in January, the Rose City is one of the few large U.S. metros where Uber has yet to set up shop in. The San Francisco-based company, which has raised $1.5 billion and is valued at $17 billion, has tried to convince Portland’s lawmakers to change its regulations and allow Uber in its market.
But city leaders aren’t budging. It’s worth noting that Uber has opened up operation in cities that don’t allow its service, but for whatever reason it has been cautious with Portland.
That could change, though. Uber has put up more than 300 postings on the Portland Craigslist job board and the company last week began operating in Vancouver, Wash., a town just a few miles north of Portland. Uber’s main competitor, Lyft, also put up Craigslist job postings in Portland in June.
It will be interesting to see if and when Portland opens its doors to the likes of Uber and Lyft, especially given how the city has been so cordial with Airbnb, another startup in the “sharing economy” category.
Uber is offering free rides in Salem and Eugene until Aug. 7. Passengers can take 10 free rides of up to $30 each.