We’ve all been there: once upon a time, some company or organization asked for an email address, and now, several months later, their email messages are still pouring in, even though you didn’t quite want them in the first place.

Gmail_logoGoogle has decided to take matters into its own hands with a new feature in Gmail that finds an unsubscribe link in any message that a user receives in their Social, Promotions or Forums inbox and copies it in a convenient location at the top of any message, right next to the sender’s address.

It’s a move that’s designed to give users the ability to easily ditch bulk mailings that they’re not reading without having to wade through the entire message text to unsubscribe.

The Mountain View-based company is marketing the change as a win for newsletter owners as well as consumers. In the past, people have marked newsletters as spam in order to get them out of their inbox (I’m certainly guilty of this) which then prevents the sender from getting their message through to people who might actually want to read it. In Google’s view, this change will make it easy for people to unsubscribe and avoid reaching for the “Mark as Spam” button.

The change comes more than a year after Google released a new tabs feature in Gmail that automatically categorizes emails into different sections. The move was designed to make it easier for people to see messages that they need to act on right away, and hide those that people don’t have to view right away.


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  • bizdevguy

    This is about Google trying to cripple a marketing platform that is a competitor to AdWords. As other digital methods of reaching potential customers lose effectiveness, more digital marketers will be driven into Google’s arms.

    • http://www.bakoindustries.com/ Grant Baker

      Maybe, maybe not. All I know is that from an email marketer’s standpoint, this is SO much better than having people hit the “Report as SPAM” button. Any good marketer WANTS people to unsubscribe. That way they only spend money to email people who want to hear from them. So, by all means, please hit that unsubscribe button if you’re done.

  • http://blog.findwell.com Kevin Lisota

    Since we are in MSFT land, I’ll state the obvious. Outlook and Office365 have done this for quite a long while now.

    • balls187

      My gmail has had this feature for quite some time as well. Not sure why this is just now making Geekwire.

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