Throwback Thursday: Nokia takes a trip down memory lane with latest video ad

nokiacommercial1Remember that good ol’ Nokia jingle? What about the addicting Snake game? Or Nokia’s original gigantic brick phones?

If you answered yes to any of those questions, then you might enjoy Nokia’s latest video spot.

Just a few weeks after Microsoft completed its $7.2 billion acquisition of Nokia’s Devices & Services Group, the two companies teamed up to create a nostalgic video that combines a Rube Goldberg machine with several vintage Nokia and Microsoft products.

The result is a fun clip that shows off everything from floppy desks to the original Xbox to a Nokia Lumia smartphone. Column Five Media — the same Newport Beach, Calif. creative agency that produced the viral “Children of the 90s” Microsoft ad — helped put together the video and sought the expertise from one of the world’s best Rube Goldberg makers, Brett Doar. The agency acquired more than 800 Nokia phones spanning 24 years, and ended up using 24 Nokia phones for the actual spot.

machine-sketch

Check out the video here:

Related: Hello, Microsoft: Nokia devices group posts $452M loss as acquisition closes

  • Salty_Swede

    Rube Goldberg. Not Rude.

    A victim of auto-correct I’m sure

    • Taylor Soper

      Thanks for noticing. Just fixed.

  • Lawrence Lam

    Too bad it’s not a continuous shot like that Honda commercial…