It’s pretty clear by now that some teens are losing interest in Facebook — heck, even Barack Obama is talking about it.

facebookBut a new study from digital agency iStrategyLabs shows off some numbers that confirm the fact that teens are indeed leaving the social network.

A deep dive into Facebook’s Social Advertising platform reveals 9.8 million users in the 13-to-17 age range as of this month — a 25 percent drop from the 13.1 million teenagers on the network three years ago. That dip is also evident in college-aged group, which saw a 7.5 percent decrease from 2011.

There were also only 15.5 million users aged 55 and over in 2011, but that number has skyrocketed by 80 percent to 28 million — so, while the youth leave, the older generation seems to be using Facebook more and more.

Of course, losing the kids attention might not be a huge problem for Facebook, as the social network is still seeing increases in daily active users and overall revenue. The company’s stock is up 80 percent in the last year.

Here’s some more data from iStrategyLabs, which breaks down the demographics of the 18-to-24 group, as well as the 55 and over users:


And here’s a video we produced this past summer, asking people around the University of Washington campus how they feel about Facebook:

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  • http://sitetherapy.net/ rick gregory

    Those figures are good news for FB. Not so much the decline among teens (though that was predictable) but the rise among the 25-34 and 35-54 groups. That’s a core group that tends to have real spending power and that’s less fickle. It may also be that they are more interested in the core value of FB – sharing stuff that’s going on in their lives with friends and acquaintances.

    It’s in their mid-20s where people start moving out of the teen and college mindset and disperse. Their college and early work friends might be all over the country and FB gives them an easy way to share things like the birth of a kid, some cool photos from a business trip to NYC or London, shots of their first house, etc.

  • http://blog.calbucci.com/ Marcelo Calbucci

    So FB is getting less of the people that have no money and more of the people that have lots of money.

    • http://blog.lasean.com/ LaSean Smith

      Exactly. Less sexy, but a real opportunity to grow the business versus monetizing finicky teens. The generation will be on their 3rd Snapchat by the time there’s real money to be made. Facebook can buy whomever is winning at that time (won’t be Snapchat).

  • Viet Nguyen

    I wonder what percentage of Facebook posts are now about hip replacements and kidney stones?

  • Chris Paterson

    More people I know are using Ravetree and EveryMe than Facebook.

  • http://about.me/courtneyvonnieda courtney

    I’m about to turn 30 and I want to leave facebook because the posts I’m getting now are nothing but missing teens and adoptable dogs. All the business/interests posts seem to not get displayed to me. I’d rather go somewhere where it’s easier to get exposed to information outside of my network rather than having to wade through a bunch of prayer requests for a toddler with a cold to find updates that I’m interested in seeing.

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