T-Mobile has added six more music services, including Rdio and Songza, to those that can be streamed by users on its network without counting against their LTE data plans.
The company says it is also working to include Google Play Music in the “Music Freedom” program later this year, based on a vote by its customers on which service to add to the initiative next.
T-Mobile says its customers have been streaming 5 million more songs each day than they did prior to the Music Freedom launch.
Music Freedom launched in June, letting users stream songs from Pandora, Rhapsody, iHeart Radio, iTunes Radio, Slacker and Spotify over the T-Mobile network without using up their data allotments. (Users still need to pay for subscriptions to those services, as needed.) The new services added as of today are AccuRadio, Black Planet, Grooveshark, Radio Paradise, Rdio and Songza.
The initiative is part of the company’s broader “Un-Carrier” push — including a shift away from traditional wireless contracts — which has resulted in the addition of millions of new customers over the past year.
““When the big ‘carriers’ look at music, they see an opportunity to use someone’s passion to make a buck. When the Un-carrier looks at music, we see an opportunity to set customers free from the tolls and limitations those carriers impose,” said T-Mobile CEO John Legere in a news release. “Our goal is nothing less than to set all your music free, and we’re well on our way.”
