Nope, it’s not Macy’s or Walmart.

Apple is the second-largest U.S. online retailer after Amazon, with more than $18.3 billion in sales from its website and iTunes.

E-commerce research firm Internet Retailer reported today that Amazon remains miles ahead of its U.S. competition in the online retail space. Last year, Amazon’s retail sales amounted to $67.9 billion, more than the next nine largest e-retailers combined.

What’s surprising is that Apple has been able to hold its position at No. 2 despite unstable leadership. In October, it announced that Angela Ahrendts, CEO of Burberry, would be joining Apple as SVP in charge of Apple retail and online stores.

Apple's University Village store. (Credit: Apple)
Apple’s University Village store. (Credit: Apple)

But for the three years before that, there has been a revolving door of leaders after the former retail head, Ron Johnson, left to become CEO of J.C. Penny (a position he no longer holds). Apple first replaced him with the CEO of Dixons John Browett, but that didn’t last long after the company realized it’s stores are not all about selling electronics, but more about creating an experience that stresses genius bars over cluttered racks of add-on items.

While some of the more expected names on the list are Staples, Walmart, Macy’s, Office Depot and Sears, there’s other players one might not normally think of.

For instance, Liberty Interactive comes in at No. 6 with $4.8 billion in sales. The conglomerate owns such properties as QVC and Netflix comes in at No. 7 with $4.4 billion in sales and Dell ranks 10th with $3.6 billion in sales.

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  • Nate H

    “The second-largest retailer after Amazon is not what you’d expect”

    Walmart, with nearly 500 billion in revenue last year, is actually a far larger retailer than Amazon. Do you know who is also bigger? McDonalds, and many other companies. For example, Target is bigger in the US than Amazon:

    You might want to fix the title.

  • rick gregory

    Sigh. Really? Aside from needing qualification as online retail vs all retail, Apple’s online retail didn’t report to the Stores head until, IIRC, Ahrendts’ hire. Also, having one person between Ahrendts and Johnson (the first Stores head) isn’t remotely a revolving door.

  • tacanderson

    Your title is misleading and extremely inaccurate.

    • Nate H


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