Sony will be pulling its store from a very busy Seattle mall, leaving the fertile shopping ground to its biggest tech rivals Microsoft and Apple.

Sony to close 20 retail stores, including the one in University Village. (Credit: Yelp)
Sony to close 20 retail stores, including the one in University Village. (Credit: Yelp)

Sony opened the store in University Village eight years ago, marketing it as a lifestyle experience, where consumers could come and interact with the company’s brands. Microsoft and Apple have neighboring stores at the North Seattle mall that serve a very similar purpose.

In all, Sony said 20 of its 31 stores would be shuttered and that 1,000 employees would be laid off. A list of the store closures was published by The Consumerist. We independently reached out to Sony for confirmation, but did not hear back immediately.

Despite Sony’s PlayStation 4 outpacing sales of the Xbox One in the current console wars, the electronics maker has felt pressure to cut back in other parts of its business. Sony recently unveiled a restructuring plan, which included spinning off the company’s TV operations and putting its PC division up for sale.

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Comments

  • Guest

    Sorry to see them go. Sony did retail well and well before Apple and Microsoft entered the game. I even had a Sony PC repaired at the U-Village store a few years ago without any fuss.

  • Ben Schiendelman

    Maybe this wouldn’t have happened if they’d put their store in a walkable, transit-accessible place where young professionals actually shop! U Village seems to be mostly parents and college students.

  • http://whoisjohngalt.tumblr.com/ CWE

    This store has terrible service, so I won’t be sad to see it go. If they’re selling off their PC business they wouldn’t have much to sell in there anyways.

  • http://www.christopherbudd.com Christopher Budd

    I guess it’s a mark of why it’s closing: I didn’t know this store even existed until now.

  • Wayne

    So sad, but I suppose companies need to evolve with the times. Their outlet store in Marysville was great but is now being replaced with a Starbucks. As noted, they’ve been doing retail long before Apple and Microsoft. Hopefully they can make a comeback and produce some great products.

  • Steven Bradford

    There’s a Sony store in Seattle?

  • HRM

    Any closing sales /deals ? specifically laptops

  • diraj

    How can he say customer loyalty, I bought a sony phone last year, they lied and told me it had corrosion inside and corrosion is not under warranty. for the entire year 2013 back and forth with Sony full of lies. I knew something wasnt right so I had my phone checked out by a repair center back home. They took the phone apart, no corrosion. Just the charging piece is damaged. ironically, when I first got the phone I immediately called Sony repair and told them the phone is not charging properly. They sent me pictures of a bogus phone with corrosion damage. Sony also sent me a statement saying my phone has corrosion. Sony has not got in contact with the better business bureau and the complaint was filed in Jan 2014. Customer loyalty. Thats a laugh. I will wait a couple more weeks and your can see on 3 on my side, blasting Sony

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