Earlier this week, Apple released a video celebrating the 30th anniversary of the Mac. To film the 90-second clip, the tech giant sent 15 camera crews around the world to “document people doing amazing things with Apple products.”
One of those places was right here in Seattle, where Exo Labs‘ microscope camera that can link to an iPad was featured for a few seconds. Although the appearance was quite short, having its own product included in a global Apple video was an accomplishment in itself for the young startup.
“This is definitely a big deal for us,” co-founder and CEO Michael Baum said.
Since Exo Labs was founded back in 2012, Baum said that the company has been building up a relationship with Apple, who contacted Baum about being featured in the video.
Exo Labs, which has raised $2 million to date, has released a variety of accessories in the past few months and is set to debut new products in the near future. Baum said that his company, which employs 10, now has more than 1,000 customers.
Check out Apple’s video below, which was shot entirely with the iPhones: