Rover.com, meet Sleepover Rover.
Terms of the deal are not being announced.
Sleepover Rover operates in-home dog boarding services in California, Washington, Oregon, Nevada, Arizona, Colorado and Texas, focusing on dog-loving families. It does this by partnering with stay-at-home moms or dads or retirees who can devote multiple hours to dog care.
Sleepover Rover inspects every home in its network of professionals, examining yards and other aspects of the home for maximum pet comfort.
“They are more interested in caring for the dogs than managing their online presence,” said Rover.com CEO Aaron Easterly of the pet boarders on Sleepover Rover.
Founded 10 years ago, Sleepover Rover employs two people, with a network of about 600 pet sitting professionals. Rover.com, which raised $12 million in venture funding earlier this year, has a network of about 25,000 pet sitting professionals.
The 600 pet professionals on Sleepover Rover will set up profiles on Rover.com as a result of the deal, with Easterly saying that there’s very little overlap. Rover.com plans to continue to roll out the Sleepover Rover service nationwide, saying “we fully expect this to expand across the nation.” It will offer the new Rover Premier service in Denver.
Founded at a 2011 Startup Weekend by venture capitalist Greg Gottesman, Rover.com is seeing more than $1 million in bookings go through the platform each month. (The company did not disclose revenue). It competes against DogVacay, which raised $15 million in venture funding las fall.
Easterly said that Sleepover Rover initially reached out to them because they saw an opportunity to more effectively build their business on the Rover.com platform. The Sleepover Rover brand — started by Maggie Brown and Tina Myers — will continue to operate as a standalone as a subsidiary of Rover.com.
“We want that brand to be something separate from Rover, so people understand that when they use a Sleepover Rover sitter that it comes with a more standardized offering and verified photos, and that the person is at home full-time,” Easterly said.
Rover.com, which employs 65 people, operates in all fifty U.S. states. Easterly said that 90 percent of the U.S. population is within a 15 to 20 minute drive of a Rover sitter.
“Rover tapped the online sharing economy to help dog owners find the right person to care for their dog, but we recognized there was a segment that would benefit from a consultative service offline,” said Easterly. “Through the acquisition of Sleepover Rover we are able to launch Rover Premier, allowing us to offer that high-level service and meet the needs of more pet parents.”