While it’s not surprising that the Seattle Seahawks’ official website and social media accounts saw crazy gains in the past month, the numbers are pretty impressive when compared to last year’s Super Bowl teams.
In the two weeks leading up to Seattle’s 43-8 obliteration of Denver on Feb. 2, the official website racked up 2.91 million unique visitors, 4.45 million visits and 16.22 million page views. According to the NFL, those stats are approximately equal to what last year’s teams — Baltimore and San Francisco — did combined.
The Hawks also destroyed content engagement averages from last year’s squads for video, photo and written articles: The 3.5 million video plays were up 182 percent; 6.4 million photo views were up 66 percent; 2.3 million article views were up 193 percent.
There were similar spikes in the team’s social media accounts — all of which were extremely active during the playoff run (Jan. 11-to-Feb. 2). The Facebook likes increased by 35 percent to 1.6 million; Twitter followers grew 40 percent to 492,000; Instagram followers rose 80 percent to 422,000.
Pretty amazing what an awesome Super Bowl run can do for an NFL organization’s digital outlets — especially when you’ve got the 12th Man behind you.