All of the big dogs of online real estate are spending cash on TV advertising campaigns, from Zillow to Trulia to Realtor.com. We’ve documented their efforts here, here and here.
Now, here comes Redfin.
The Seattle-based company is a bit different from the real estate portals above, since it employs brokers to help Americans buy and sell homes. Redfin highlights that difference in the ad, which according to a Tweet today from Redfin’s Jon Sneider will air in Seattle and Chicago during tonight’s big Monday Night Football game between the Seahawks and the Redskins.
Redfin probably doesn’t have the cash to spend on marketing that Zillow does. In August, Zillow announced that it plans to boost its advertising spending to $75 million, with CEO Spencer Rascoff noting that it has been effective in growing the company’s audience.
Redfin, which raised $50 million last fall, declined to comment on its advertising spending plans. In addition to the 30-second spot that is airing tonight in Seattle and Chicago, the company is engaging in display and social media advertising as well.
You can get a sneak peek at Redfin’s new ad below, which touts the company’s new technology as well as its agents who “are not paid on commission, but on your happiness.”
“The world has changed, and now real estate has, too, ” the ad concludes. At the GeekWire Summit last Thursday, Redfin CEO Glenn Kelman discussed the power of business models that combine technology, with real world person-to-person service — something that is certainly evident in this campaign.
The new ad is titled — “Redfin. The World Has Changed” — and it was created by BSSP of Sausalito, and directed by M. Blash.
