The new investment was led by Oregon Angel Fund and ups total funding for the company to $2.7 million.
Little Bird, an alum of Portland’s PIE incubator, was founded in October 2012 by Marshall Kirkpatrick, a former journalist at ReadWrite and TechCrunch. The startup, which is also backed by Mark Cuban, helps businesses figure out who on social media can best spread their message about any topic.
“Just like when I was a journalist, I had an unfair advantage of using systematic approaches to discover niche sources to monitor for breaking news – our users now have an unfair advantage of using our system to jump over the learning curve and engage right at the heart of their markets’ best minds,” Kirkpatrick wrote today.
The company also today added Michael Jones as CTO and Ben Kaufman as COO. Jones was previously the Director of Technology at StepChange, and Kaufman is a startup vet with experience at places like like Auctionpay and Monsoon Commerce.