beauty-slide-1LAS VEGAS — Panasonic is well-known for TVs, cameras, tablets, phones and other electronics.

A Panasonic rep shows off the company's new hairdryer at its CES press event on Monday morning.
A Panasonic rep shows off the company’s new hairdryer at its CES press event on Monday morning.

But one product announcement during the company’s press event at CES this morning was a little unexpected: A high-tech blow-dryer.

Panasonic’s new “Nanoe” device is interesting because it actually adds moisture to your hair while drying. Here’s how the company describes the funky-looking product:

Our unique nanoe™ technology takes the moisture from your hair and in the air, and uses it to create tiny, moisture-rich particles that are small enough to penetrate the shafts of your hair, helping to strengthen and protect it against damage from heat and brushing.

Panasonic will be showing off the $179 blowdryer at its CES booth, where journalists can spare a few hotel towels and have their hair dried at the conference instead.

“Correct me if I’m mistaken, but I think we’re the first to offer a salon service on the CES floor,” said Julie Bauer, President of Panasonic Consumer Electronics, who clearly wasn’t lying earlier in the morning when she said Panasonic was more than just a TV company.

Yes, this isn’t the most ground-breaking product announcement at CES and I definitely didn’t think I’d be writing about beauty products this week. Still, though, it is funny that Panasonic decided to use its press event to talk blowdryers.

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  • jelenawoehr

    It’s categorized as a “beauty product,” but it’s just a way to improve your daily routine while adding the geek buzz of getting to play with technology every morning. In that sense, it’s not unlike the high-tech alarm clock also shown at CES:

    And it’s even more similar to the smart toothbrush:

    “I can convince you to spend a couple hundred bucks to improve your life in some small way while enjoying a cool, new technology” is basically the entire point of a CES product launch. Makes perfect sense to me. Good for Panasonic for noticing that some busy, geeky professionals have long hair that they blowdry. It’s probably the Panasonic product I’m most likely to buy in 2014.

  • Dylan

    It is a dehumidifyer that just sprays the water out the other end.

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