Opal Labs, a Portland-based startup that helps businesses streamline the production of social media campaigns, today announced $2.1 million in seed funding.
The round, led by Oregon Angel Fund, will help Opal Labs continue building out its Opal Moments software that helps big brands plan and manage their content across social media streams.
Opal Moments lets marketing teams produce social media content on a cloud-based platform that includes a visual calendar which allows for collaboration and communication. The company’s clients include Nike, Nestle and Levi’s.
“We feel the product really solves a pain point that brands face every day when planning social content,” president and COO Steve Giannini said.
Opal Labs will use the fresh funding to grow its headcount from 18 to as much as 30 by the end of 2014. With the seed round, Giannini told us that the company plans to set itself up for a “significant Series A round or even profitability” by the end of the year.
Founded in 2010, Opal Labs is a 2013 graduate of the Portland Seed Fund. It’s the latest Portland startup making moves in the social media space — others include Chirpify, Little Bird, Vizify and Janrain.
