Siri vs. Cortana might just be an updated version of the PC vs. Mac showdown.
Microsoft just debuted a new video ad touting Cortana, its virtual assistant found on Windows Phone. The 30-second spot features Cortana accomplishing tasks like scheduling reminders and providing traffic alerts. Meanwhile, Apple’s digital assistant cannot understand the human commands.
“Now that is a smart phone,” Siri says, referencing Cortana’s apparent superior listening skills.
Cortana, currently available as a developer preview, is being rolled out with Windows Phone 8.1 this year. Microsoft is currently debating whether or not to expand Cortana to Android and the iPhone.
Watch the new Cortana vs. Siri ad below: