Tune with Dial LogoSeattle startup MobileDevHQ has been acquired by Tune, the Seattle company formerly known as HasOffers. Terms of the deal were not disclosed.

MobileDevHQ’s tools help mobile marketers track keywords and competitors, helping to boost app downloads in the process. The company offers a free “professional” product, which allows users to track up to three apps on iOS or Google Play. A “publisher” pricing tier costs $350 per month, and allows customers to track up to 10 apps across multiple regions.

Customers using the service include Realtor.com, Hotels.com and others.

Ian Sefferman
Ian Sefferman

“My beginnings as a professional were in SEO and Inbound marketing, and I’m so excited to be adding this solution to our products at Tune,” said Tune CEO Peter Hamilton in a press release. “It is clear that marketers need to understand the unpaid ways that people discover their apps as well as consider how this relates to their paid marketing channels.”

The MobileDevHQ team will join Tune, working closely with its Mobile App Tracking product. MobileDevHQ founder and CEO Ian Sefferman will join Tune as general manager of the Inbound division. He will report to Hamilton.

MobileDevHQ and Tune partnered in April on a new tool, launching a new product called Organic Downloads that tracks all keywords that lead to app downloads.

“MobileDevHQ, the service, will remain live and customers can continue to log in as they always have,” Sefferman tells GeekWire. “Over time, we’ll work to integrate the MobileAppTracking and MobileDevHQ services to make an amazing solution for paid and inbound app marketing.”

Tune now employs 215 people. Originally bootstrapped by twin brothers Lee and Lucas Brown, Tune raised $9.4 million from Accel Partners and others last year.

MobileDevHQ, which employs fewer than 10 people, previously raised a total of $750,000.

Previously on GeekWire: TechStars grad MobileDevHQ raises cash to help app developers get more downloads

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  • Brodie Yastrum

    Congrats Ian!

  • geekfan

    Proud to see how far TUNE is progressing! Way to go! This team is beyond impressive! These type of things makes me feel glad that there are actual companies out there looking to tackle the “big picture”.

  • Scott

    Congrats to Ian and the MobileDevHQ team!

  • Sky Kelsey

    Congratulations to the entire MobileDevHQ team!

  • curious

    what kind of exit was that? just fire sale for small amount of stock plus salaries or something better than that?

  • E

    I an not sure where this is all going. App annie now offers everything free. Just read an ASO training in http://www.appgo2market.com. it was about sensortower, I think, but the question is if I should pay at all for ASO tools.

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