Kate Matsudaira.
Kate Matsudaira.

Kate Matsudaira thinks she’s come up with the perfect notebook — and so far, it appears others agree.

The PopForms founder on Thursday launched a Kickstarter for Spark Notebook, which Matsudaira describes as a “notebook, planner and journal that combines form and function, giving you the tools you need to be the smartest person in the room.”

The campaign hit its $14,000 funding goal within 24 hours, and as of Saturday afternoon, has raised more than $24,000. Matsudaira is on pace to raise more than $250,000 when the campaign ends on Dec. 20.

The Spark Notebook is an all-in-one organizational tool featuring 200 pages that let you plan projects, list goals, take meeting notes, and fill out calendars. It also has 20 perforated pages, two-page markers, and ink-proof paper.

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Matsudaira, a former exec at Decide.com and Moz, designed the notebook after struggling to find a physical tool that “had the functionality I needed that I also wouldn’t be embarrassed to carry into a board meeting.”

spark-notebook-weekly-layout-old-e1413579421181“Research has shown that people who take notes and set goals — and who review those notes and goals regularly — have better retention and more success than those that don’t,” Matsudaira wrote on the Kickstarter description. “Which is why I wanted just to create a place where both note-taking and reviewing your notes was a streamlined, beautiful process you actually wanted to return to again and again.”

The book encourages a productivity technique called “time blocking,” which Matsudaira explains in this post.

“Time blocking is really just a method for planning your day,” she writes. “And the reason why it works is because it forces you to focus on your top priorities for an amount of time that reflects their importance.”

Matsudaira, a former GeekWire Geek of the Week who also worked at Amazon and Microsoft, told GeekWire that this is a “passion project.” She hopes its success can build buzz for her company, Popforms, that creates content and tools that help employees and managers be more productive.

“We have spent the last year and a half talking to coaches, leadership gurus, and top achievers as we have built our business,” she said. “This notebook is a tool that combines all of that knowledge into something people can use at work.”

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