As an incentive to attract more drivers, Lyft is now offering discounts on spa treatments, AT&T cell phone plans and more to those who join its platform.
Lyft announced today that it has partnered with AnyPerk, another startup that helps with companies provide employee discounts on a variety of services.
Lyft is the first of the three big transportation network companies — Uber, Lyft, Sidecar — to offer something like this for drivers. It’s another tactic that the company is using to attract more people to its service as it continues to face legal battles in cities across the country.
For example, the Virginia DMV just ordered Lyft to stop operating. There are also issues in Kansas City, where Mayor Sly James isn’t happy with Lyft’s business practices. And New Mexico’s Public Regulation Commission just ordered Lyft to shut down.
The San Francisco-based startup, which recently raised a $250M round, also has problems in Seattle. Mayor Ed Murray may issue a cease-and-desist to Lyft, Uber and Sidecar next Monday if an agreement cannot be reached between stakeholders from the taxi industry and those from the new transportation startups.