HTC posts a profit, providing a glimmer of hope after HTC One M8 launch

htc one imageHTC’s One M8 flagship phone received positive reviews, and it seems like consumers are starting to take notice. The company posted a net profit of NT$2.26 billion, or about $75.5 million, for the second quarter of 2014, thanks in part to sales of the new phone.

That’s an 80 percent increase from the same period last year, and a significant jump from its loss of NT$1.88 billion in the first quarter of this year. HTC’s quarterly revenue of NT$65.06 billion (roughly $2.18 billion) barely reached the low end of the company’s guidance.

The results are a mixed bag for the Taiwan-based electronics maker, which has its North American headquarters Bellevue. While it’s definitely seeing some returns form its current crop of smartphones, the company isn’t posting the sort of numbers that would show it’s in a position to compete with Samsung or Apple for the top spot in the smartphone market.

Still, it’s a glimmer of hope for HTC, and shows that the company can make money with a new flagship phone, after the HTC One received rave reviews but languished in the market. The company is pulling a lot of weight, considering that its marketing budget is only 20 percent of what Samsung spends on marketing its popular smartphones.

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  • http://www.phonesltd.co.uk PhonesLtd

    It’s a strange scenario for the M8, it seems to win multiple industry awards but when it comes to consumer opinion they tend to favour the iPhone or Galaxy models.

    Our own consumer survey put the HTC One M8 in fifth place overall even beaten in number of votes by the Sony Xperia Z2 and budget Motorola MOTO G!

    http://news.phonesltd.co.uk/general/most-popular-phone-of-2014-public-vote/