Lee Brown, Peter Hamilton and Lucas Brown of Tune
Lee Brown, Peter Hamilton and Lucas Brown of Tune

One of Seattle’s fastest-growing startup companies has a new name.

HasOffers announced today that it’s taking on the new corporate moniker of Tune. The company will continue to operate HasOffers and MobileAppTracking as products of Tune. The announcement was made today at the company’s Postback Conference in Seattle.

tune-logo“We’ve known for a couple of years that we needed to find a new name for our company to better differentiate our products while also giving us room to grow alongside the fast moving mobile marketing ecosystem,” said Tune CEO Peter Hamilton in a press release. “We chose Tune because it resonates perfectly with what we help marketers do across our products. Maybe even more importantly, we wanted something that would be really fun and creative for our people and our clients.”

In a blog post, Hamilton said that they wanted to avoid names that used the words “ad” or “app.” And he detailed the painstaking process of trying to secure a name, working with domain brokers and other tools.

In addition to the new name, the company also announced that it recently surpassed 200 employees. Founded in 2009 by twin brothers Lucas and Lee Brown, the analytics startup was bootstrapped during its first few years, before taking on a $9.4 million investment last year from Accel Partners. Its customers include brands such as Spotify, Uber, Zulily and Square.

Editor’s Note: Tune is a GeekWire annual sponsor. 

Comments

  • http://alexisfg.com alexis fg

    Well, that’s for sure a good change.

  • guest

    huh? are they doing music now? what does the name mean?

  • techjunky

    still a terrible company …. just my opinion

    • geekfan

      What do you mean by that? Would love to know, as I am currently in the process of interviewing with them.

      • techjunky

        Interview with them for yourself – gather your own opinion. I will tell you though they were bootstrapped and over half of their costs are related to employees and perks which isn’t sustainable. Which brings more light to the fact that they never needed venture funding for the longest time and now they just got 9 million in funding … odd timing . Also they have roughly 250 employees and only did $19 million in revenue …. do the math … someone isnt making money back on their investment

  • emilio estevez

    the tools have rebranded their tool Tune. Was Tule taken?

  • ugh101

    Nice job. Changed their terrible name to yet another terrible name. Congrats.

  • seattleslough

    you aren’t a start up anymore …….

  • geekfan

    This article does a poor job explaining the reasoning behind the name change, and ultimately, what the name change allows the company itself to achieve, now that the HasOffers name is no longer affiliated with everything else the company was trying to do.

    The TUNE Product Name really allows them to grow more products, rather then having everything under the HasOffers name (which is a product of itself). The name is nothing bad, pretty creative IMO. Haters gonn’ hate though.

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