HasOffers made its first investment in another company today by purchasing a stake in MobileAds, a company that provides a white label solution used by marketers to create interactive mobile advertisements.
The Seattle-based company did not disclose the amount of the investment or the size of the resulting stake. Peter Hamilton, CEO of HasOffers, said in a statement that the company was attracted by MobileAds’ traction in a part of the industry poised for significant growth.
“Flexible ad creation and serving will play a major role in the future of this industry, and MobileAds has the best white-labeled enterprise-level solution we’ve seen,” he said. “We are very impressed with MobileAds’ product, progress and partnerships to date, and are proud to be an investor in and champion of MobileAds’ growth.”
Singapore-based MobileAds says it will use the investment to expand the reach of its product to the United States, and will also use the funds to drive growth and other initiatives in the company. MobileAds’ system is designed to make it easier for ad networks and smaller advertisers to create ad campaigns that would usually require a larger advertising budget.
HasOffers co-founder and Chief Product Officer Lucas Brown said in a statement that MobileAds’s drive to “build indispensable, ecosystem-supporting tools for the industry,” was a key factor that drew HasOffers to this partnership.
There may be more investments or acquisitions in HasOffers’s future as well. Lane Buschel, the company’s Head of Communications, tells GeekWire in an email that HasOffers is “always looking for innovators and ways we can partner or support them!”
HasOffers recently announced that it’s opening an office in South Korea, as it continues to expand the reach of its affiliate advertising service. The company’s MobileAppTracking program suffered a blow earlier this year when Facebook removed HasOffers from the companies approved to use its mobile measurement program.
Editor’s Note: HasOffers and MobileAppTracking are GeekWire sponsors.