GeekWire Radio: Keeping score of Super Bowl ads

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Tim Tebow in a Super Bowl ad for T-Mobile.

Yes, in case it’s not obvious, we’ve got Seahawks Fever around here, and this week’s GeekWire radio show is no exception. This special Super Bowl edition of the show features a conversation about one of the most closely watched parts of the game. Of course, we’re talking about Super Bowl ads.

iSpot.tv CEO Sean Muller in the KIRO radio studios. (Erynn Rose Photo)

iSpot.tv CEO Sean Muller joins us to talk Super Bowl ads in the KIRO Radio studios. (Erynn Rose Photo)

Our guest in the studio is Sean Muller, the CEO of iSpot.tv, a Bellevue-based startup whose technology is used by major companies to track the effectiveness of their advertising campaigns from television to social media and the web. We talk about the latest trends in Super Bowl ads, share our favorite Super Bowl ads over the years, and get the details on how iSpot’s technology will be used to rank the campaigns that air during the game this weekend.

That conversation begins in the second segment, following our weekly news roundup. We recap all the Seahawks stunts taking place around the region — from Boeing’s special Seahawks salute to Amazon exec Brian Valentine’s “Bussell Wilson” project — and talk about John’s thoughts on what the Seattle tech community could learn from the Seahawks.

And, yes, we argue a bit about the recent shenanigans from Seahawks Richard Sherman and Marshawn Lynch.

Our predictions for the game: John says the Seahawks will win in a squeaker, 20-17, and I’m predicting that they’ll win in a high-scoring blowout, 45-21.

Listen to the show below or via this MP3 file.

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kiroradioGeekWire airs on KIRO Radio in Seattle (97.3 FM) at 6 a.m. and 7 p.m. on Saturdays, except when pre-empted by live sports. The show runs every weekend on GeekWire.com. You can get every episode using this RSS feed, or by subscribing in iTunes. Also search for the show on Stitcher.