GW calendar logoFootball season is officially back, and last night’s Seahawks victory over the Packers certainly got Seattle pumped up.

But the Seahawks franchise isn’t the only Seattle team garnering attention. This season, the Mariners have their first real shot at the playoffs in years.

In honor of the mounting success of these franchises, The Puget Sound American Marketing Associating (PSAMA) is hosting a luncheon with the Seahawks’ managing director of marketing and brand strategy, Jeff Richards, and the Mariners’ senior director of marketing, Gregg Greene. Groundswell Marketing will offer an inside look at how the two teams promote their brands and manage setbacks.

seahawksfeatured“Sports marketing has many unique challenges,” PSAMA organizers explain, “but the principles of managing brand expectations, building and maintaining a consistent brand presentation, and using multiple channels to build your brand can provide lessons we can all benefit from.”

The luncheon will be held at the Washington Athletic Club on Sept. 9 at 11:30am. Tickets range from $20-$150 and are available for purchase here.

That’s just one of our selections from the GeekWire Calendar — our curated list of the top tech events in the Pacific Northwest.

Keep reading and check out the calendar for more.

The Big Melt Grilled Cheese FestivalBigMelt_W-date-250x300 copy

This weekend Fork, a startup and app that lets users share, find, and organize food ideas with friends, is throwing Seattle’s first Grilled Cheese Festival. Professional chefs and amateurs will compete for the bragging rights of the Pacific Northwest’s best grilled cheese sandwich. Attendees will get to sample the faire which will be served with craft brews, local wines, and other snacks. Tickets are available for $29 here.

When & Where: Sept. 7 11:00 a.m. –  4:00 p.m. Hanger 30 at Magnuson Park, Seattle.

STM-GW-300x250New Tech Seattle

The September installment of New Tech Seattle (formerly Seattle Tech Meetup) is coming up. This month’s lineup has presentations from Siren, Byndl, Projected Talent, and Pick2Pay. Nearby Jabu will be hosting an after-party sponsored by Ninkasi Brewery and Mary’s place. Stop by before the presentations for refreshments and networking. Attendees can register for $10 here.

When & Where: Sept. 9, 5:30 p.m. — 8:10 p.m. Cornish Playhouse at Seattle Center, Seattle.

How to get the Most Out of Social Media Marketinggeneralassembly-logo

Social media can be a powerful tool for companies to showcase their brands, connect with customers, and grow — but the best practices for utilizing the various platforms aren’t always intuitive. General Assembly is hosting a workshop to address these issues. The class will cover “when, where, and how to implement effective social media tactics.” Social media and communications professionals can register for $25 here.

When & Where: Sept. 10, 6:30 p.m. WeWork, Seattle.

seattleArchitecture, Engineering, and Construction (AEC) Hackathon

“The AEC community faces fresh new problems that urgently need brilliant minds to solve them.” That’s the driving philosophy behind the upcoming AEC hackathon at the University of Washington. Coders are invited to the UW Center for Construction Research to spend three days brainstorming ways to innovate in the field. This three day hackathon will culminate in presenations, awards, and an after-hack wind down party. Tickets are available here.

When & Where: Sept. 12, 7:00pm — Sept. 14, 5:30pm. UW PNW Center for Construction Research and Education, Seattle.

GeekWire Summitgeekwiresummitlogo444

Mark your calendars geek fans. The GeekWire Summit is less than a month away. Grab tickets today for our biggest event of the year, featuring fireside chats and panel discussions with author and drone entrepreneur Chris Anderson; Walmart global e-commerce CEO Neil Ashe; Redfin CEO Glenn Kelman; Zulily co-founder Mark Vadon; journalists Walt Mossberg and Kara Swisher; and many more. Tickets available here.

When and where: Oct. 2, 8 a.m. to 6 p.m. Westin Seattle. 

Contact GeekWire’s Monica Nickelsburg at monica@geekwire.com. Listings for this feature are picked from the GeekWire Calendar, where you can submit free listings for technology-related events in the Pacific Northwest.  

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